The Shirt That Changed Everything

Every great business has an origin moment, and for Lewis it was hiding in the back of a cupboard: A signed Cambridge United shirt, forgotten by time, covered in squad signatures.

“To someone else it might have just looked like a shirt with pen marks,” Lewis remembers. “But it hit me like a lightning bolt – the goals, the roar of the crowd, the ups and downs. That single shirt made me realise how powerful football shirts really are.”

That spark became Football Finds (www.footballfinds.co.uk) – a one-stop shop built on the promise that every fan deserves to own a genuine piece of the game without being priced out or sold a fake.

Authenticity at Lightning Speed

Before partnering with KitLegit, authentication was a slog.

“Hours staring at wash labels, size tags, stitching patterns…” Lewis laughs. Now? “It takes two minutes instead of two hours. That saved time goes straight into hunting down the next gem for our customers.”

Every shirt that lands on the site is KitLegit-verified, meaning zero doubt, zero stress, and 100 % peace of mind for collectors across the UK.

Stock That Tells Stories

Lewis hand-picks every single piece. Condition. Rarity. Iconic design. Memorable season. Player-worn magic. If it doesn’t make someone’s eyes light up, it doesn’t make the cut.

They’ve also spotted a huge trend: collectors craving “out-there” shirts they’d never think to search for.

Enter the Football Finds Mystery Boxes – authentic, pristine, second-hand gems delivered with a surprise factor that’s got the community buzzing.

Pricing That Puts Fans First

“We track every sale across trusted marketplaces,” Lewis explains. “Then we deliberately price below market value. Why? Because football already costs fans enough.”

The result? Customers regularly message in disbelief:

“One guy bought a Thierry Henry-era Arsenal shirt and thought we’d made a mistake on the price. He’d been collecting for years and called it the best online experience he’d ever had.”

The Biggest Battles (And Why They’re Worth Fighting)

Challenge #1: Fakes flooding the market.“Counterfeits are getting scarily good,” Lewis says. “That’s why KitLegit verification is non-negotiable for us.”

Challenge #2: Letting go.“Some shirts just… stick with you. You remember the goals, the moments. Saying goodbye can feel like selling a piece of your childhood.”

Advice for the Next Generation

Lewis keeps it simple: “Stop overthinking. Take the leap. Start small, stay authentic, listen to your customers. You’ll learn faster by doing than by planning.”

Looking Ahead: Sustainability Meets Nostalgia

With the industry talking sustainability louder than ever, Football Finds is already there. Their mystery boxes are built on pristine second-hand shirts – giving pieces of history a second life while keeping prices low and landfills empty.

“Every shirt deserves to be worn, loved, and passed on,” Lewis says. “We’re just the bridge between the memory and the next fan who’ll make new ones.”

Come Find Your Piece of History

Head over to www.footballfinds.co.uk and dive into a collection that’s verified, fairly priced, and dripping with football soul, and use code Kitlegit10 for a 10% discount. Check out their KitLegit Certified Seller page for more details.

Follow the journey on Instagram @shopfootballfinds and TikTok @footballfinds.co.uk – the mystery drops sell out fast.

Whether you’re after a ‘99 treble winner, an obscure lower-league classic, or a surprise box that’ll make you fall in love with the game all over again, Lewis and the Football Finds crew have got you covered.

Stay locked in for the next Seller Series feature – because the beautiful game looks even better on a shirt that’s real.