KitLegit and FanNFC today announce a new strategic partnership aimed at protecting collectors, fans, and buyers from counterfeit football shirts through innovative NFC-powered authentication technology.

As the global market for rare and collectible football shirts continues to grow, counterfeit products have increasingly threatened brand value and buyer confidence. Through this partnership, FanNFC will develop and supply unique physical NFC-enabled authentication tags that can be integrated into KitLegit’s verification process. These tags will allow collectors, resellers, and buyers to instantly confirm the authenticity of shirts using a simple tap with a smartphone.

The solution will give professional collectors, resellers, and everyday fans a secure and reliable way to verify that a shirt has been authenticated by KitLegit. Each NFC tag will be uniquely programmed, creating a digital link between the physical shirt and its verified identity, providing transparency and confidence across the secondary market.

By combining KitLegit’s expertise in football shirt authentication with FanNFC’s connected product technology, the partnership will deliver a scalable system that strengthens trust within the global football memorabilia community.

Alexander Protsenko, Founder of KitLegit, said: “Collectors and fans deserve complete confidence when purchasing rare shirts. By working with FanNFC, we are introducing a new level of transparency and security to the authentication process. The addition of NFC technology means that once a shirt has been verified by KitLegit, its authenticity can be instantly confirmed at any time with a simple tap.”

“Counterfeit merchandise continues to undermine the value of authentic collectibles and the trust fans place in the market,” added Nick Lodge, Co-Founder and Chief Commercial Officer of FanNFC. “Our partnership with KitLegit is about bringing simple, accessible technology to a passionate community of collectors. By embedding NFC authentication into verified shirts, we can help ensure buyers know exactly what they’re getting, while supporting the integrity of the memorabilia market.”

The partnership will see NFC authentication tags made available for shirts verified by KitLegit, giving collectors a secure and future-proof way to prove authenticity when buying, selling, or displaying items in their collections.

As the collectibles market continues to evolve, FanNFC and KitLegit are committed to protecting authenticity, preserving value, and building greater trust across the football shirt community.