Protecting Clubs and Fans
Football culture deserves authenticity. KitLegit’s #KeepYourKitLegit initiative protects clubs, brands, and supporters from counterfeit football shirts through technology, partnerships, and awareness.
We help fans, sellers, collectors and enterprises verify the authenticity of their sports memorabilia in seconds.
#KeepYourKitLegit
#KeepYourKitLegit
The #KeepYourKitLegit Movement
The #KeepYourKitLegit Movement
#KeepYourKitLegit unites KitLegit with football clubs, brands, and enforcement teams to protect fans and keep the game authentic. Working hand‑in‑hand with official partners around the world, we take action against counterfeits, support fan education, and help restore fairness to the football merchandise market.
We help fans, sellers, collectors and enterprises verify the authenticity of their sports memorabilia in seconds.
Our Collaborations in Brand Protection
Watford FC
Brentford FC
Why #KeepYourKitLegit
Revenue Protection
Fan Support & Engagement
Education & Awareness
Brand Integrity
Revenue Protection
Helping clubs protect official merchandise revenue to be reinvested back into the club.
Revenue Protection
Helping clubs protect official merchandise revenue to be reinvested back into the club.
Fan Support & Engagement
Connecting with fans through education and campaigns promoting authentic football merchandise.
Education & Awareness
Equipping fans with practical tools to spot counterfeits and make safer, smarter purchases.
Brand Integrity
Highlighting clubs that actively protect their fans and take a visible stand against counterfeiting.
Revenue Protection
Helping clubs protect official merchandise revenue to be reinvested back into the club.
Fan Support & Engagement
Launching initiatives and guides that educate, inform, and inspire fans to choose authentic merchandise.
Education & Awareness
Equipping fans with practical tools to spot counterfeits and make safer, smarter purchases.
Brand Integrity
Highlighting clubs that actively protect their fans and take a visible stand against counterfeiting.
Latest Guides #keepyourkitlegit
Why printing a name on a fake Watford shirt will not work
Why printing a name on a fake Watford shirt will not work
Shop Smart: A Guide to Verifying Brentford Kits Online
Shop Smart: A Guide to Verifying Brentford Kits Online
Keep it Legit: Ensure your Elton John x Watford kit is the real deal
Keep it Legit: Ensure your Elton John x Watford kit is the real deal
Fraud Support & Protection
We help fans report fake shirts, scams, and counterfeit sellers directly to both their club and KitLegit. Every report helps us track fraudulent activity, remove counterfeit listings, and protect supporters from being exploited.
Together, we make the game safer for real fans.
We help fans, sellers, collectors and enterprises verify the authenticity of their sports memorabilia in seconds.
KitLegit x Back Four
KitLegit works in partnership with Back Four Brand Protection, the UK’s leading brand protection agency supporting over 100 clubs, brands, and marketplaces across the globe. Together, we take real enforcement action to stop counterfeit merchandise at the source.
3M+
Items seized
Seizures
13K+
Cases dealt with
Cases
100+
Brands supported
Brands
Join the Movement
We protect football’s culture, fans, and clubs from the damage caused by counterfeits. Partner with KitLegit and your club – let’s keep the game authentic.
Join a network of trusted sellers elevating standards across football merch and sports memorabilia.