The Welsh Dragon That Started It All

Picture this: Euro 2016. England are out. Wales – yes, Wales – are tearing through the tournament like a red comet. Bale. Ramsey. The dragon on fire.

“That run changed everything,” Patrick laughs. “Suddenly everyone wanted Welsh shirts. I thought: if I can’t buy the kits I want when I want them, why not make sure no one else has to feel that pain?”

And just like that, Football Shirt Memory was born – a shop that guarantees you’ll never miss out on tournament fever again.

BNWT or Bust

Walk into FSM (virtually, anyway) and you’re hit with pristine poly-bagged perfection. Every shirt is BNWT. Every name-set is official. Every sleeve patch is stitched, not stuck.

“We even do the printing ourselves,” Patrick says.

“So when Spurs won the Europa League this year and Son left, we had his No.7 ready before the ink was dry on the transfer news.”

Authentication? KitLegit Does the Heavy Lifting

Remember the days of squinting at wash labels with a magnifying glass? Patrick does – and he’s glad they’re gone.

“Now we scan it with KitLegit and boom – verified in seconds. More time to hunt the next holy grail.”

The Global Hunt for Mint Condition

While Patrick ships worldwide, two corners of the planet keep refreshing the site at 3 a.m:

• American collectors who treat BNWT like fine art

• Far East buyers who’ll pay premium for that untouched plastic-tag freshness

“I’ve had orders from Tokyo at 4 a.m. UK time,” he grins. “That’s dedication.”

Trends? Everyone’s Wearing Football Shirts Now

“Ten years ago you’d get funny looks wearing a retro kit down the pub. Now? It’s high fashion.”

Patrick’s noticed the shift: collectors want player-issue over fan versions, the ones with GPS pockets and heat-bonded crests that scream “I was on the pitch”.

“Those are the cornerstones,” he says. “Too perfect to wear, but impossible to ignore.”

Pricing the Priceless

£175 for a long-sleeve authentic from the club shop? Patrick just shakes his head.

“We price based on version (player-issue vs stadium), condition, and whether the tags are still swinging. But we’ll never rip anyone off just because the market’s gone mad.”

The One That Got Away

Ask Patrick about regrets and his eyes glaze over:

“Pavel Nedvěd. Czech Republic. Early 2000s. That golden hair flowing under the Prague lights… I still dream about that shirt.”

Memorable Moments? When Pros Slide Into Your DMs

“Had a few ex-pros order from us,” he says, trying to play it cool. “You’d think they’d get freebies for life, but nah – they pay like everyone else. Respect.”

Pro Tip for New Sellers

“Find the gap no one’s filling. I went all-in on BNWT tournament shirts with full printing. Nine years later, we’re still the only ones doing it properly.”

The Future? Personalisation + Sustainability

“Limited-edition drops. Player-worn warm-ups. Recycled materials. Brentford’s already leading the way with their eco kits. The next five years are going to be wild.”

Step Into the Memory

Ready to own a slice of football history that still smells like the Pro Direct warehouse?

Check out their official Football Shirt Memory KitLegit profile, visit Football Shirt Memory or follow the daily drops on Instagram @footballshirtmemory and X @shirtmemory. Or check out their Facebook page to shop authentic items only.

Because some memories are meant to stay brand new forever.

Stay tuned for the next Seller Series – we’ve got more certified sellers waiting to tell their stories. Want to be part of it, work with KitLegit as a certified seller.