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AI sports
merchandise
authentication

AI sports merchandise authentication

Designed for individuals, resellers and businesses working with new and preloved sports merchandise.

Learn More

How It Works

Fighting counterfeits at scale

Fighting counterfeits
at scale

A red and white Arsenal soccer jersey with blue accents, featuring "Emirates Fly Better" written on the front, displayed on a wooden floor with a counterfeit label at the bottom.

A gray and black long-sleeve Adidas football jersey with four stars and a badge on the chest, featuring sponsor logos, is laid out on a wooden floor.

Atlético Madrid football jersey featuring Spider-Man 2 design with web and spider emblem, labeled "Authentic".

AI Authenticity Checks

We use between 3 and 8 photos to verify the authenticity of an item.

API Integration

KitLegit can check items at scale through a secure API connection.

QR Code Overlays

Checked product images can be used to sell on marketplaces.

A yellow and green Brazil soccer jersey is displayed, featuring official KitLegit certification and authenticity details, with visible tags, on a dark background with accompanying product information.

Digital Certificates

Every product checked through KitLegit receives a digital proof of authenticity.

Seller Dashboard

A dashboard for users managing thousands of products at a time.

AI authenticity checks

Manual checks

Fan engagement

Rewards

Seller Tools

Enforcement partnerships

Independent authority

Barcelona FC 2025 home jersey comparison showing authentic and counterfeit versions side by side.

Why KitLegit

KitLegit technology uses imagery to detect fakes

Our systems don't rely on NFC or physical tag additions. By scanning between 3 to 8 photos, KitLegit can detect the status of an item through the analysis of thousands of indicators.

Instant AI/ML
imagery analysis

Digital proof of authenticity

Protect official
brand revenues

Mobile app to
support consumers

How It Works

Building trust between buyers and sellers. One check at a time.

Our technology produces instant results and can be used on physical products or imagery.

Digital Certificates

Share your digital certificates with your contact around the world, no app required.

See Example

KitLegit Mobile App

Download the ultimate app to instantly check your shirts for authenticity.

Access the KitLegit app by downloading it from the App Store

Access the KitLegit app by downloading it from the Google PlayStore

Build trust, increase your sales.

For fans, sellers and collectors, using the KitLegit app is quick and easy.

We’ve designed the check process to be as frictionless as possible, integrating directly into your sales workflows.

Learn More

Select your team and brand

KitLegit uses AI to check your items. Simply state the club and brand to get started, it's easy!

Pick a checkflow: guided, standard or manual

Guided and standard checks make the process quick and painless, give you full tips on how to take photos. Manual checks are for older shirts that aren't verifiable via AI.

Upload your product photos

Upload between 3 and 8 photos to get a result, just follow the overlays and guidance tips. Most checks take under 30 seconds!

Get your result

An instant result will be generated for your items, specifying why your item passed or failed, with an overview of all criteria.

Share your result

Share your digital certificate with friends, buyers and the global community, on social media or on your preferred marketplace!

KitLegit for enterprises

An enterprise authentication solution

KitLegit collaborates with football clubs, marketplaces, and resale platforms to ensure authenticity and trust at scale. Our solutions drive transparency across the industry.

Marketplaces

Authentication of listings

Marketplaces

Authentication of listings

Marketplaces

Authentication of listings

Clubs & teams

Protect official revenues

Clubs & teams

Protect official revenues

Clubs & teams

Protect official revenues

Service providers

Item authentication at scale

Service providers

Item authentication at scale

Service providers

Item authentication at scale

Shops & sellers

Certification & item verification

Shops & sellers

Certification & item verification

Shops & sellers

Certification & item verification

Key Features

Use cases for enterprises

KitLegit is commited to taking the fight to counterfeiters. We work with businesses around the world to support them and their end users.

Fan Engagement Apps

Give your fans a white-label app to check for authenticity before purchase.

Loss Prevention Tools

Arm your staff with the tools to verify items on return or exchange.

KitLegit App Integration

Integrate your club or brand into the KitLegit app, tapping into our user base.

Bulk API Authentication

Integrate KitLegit authentication directly in your business workflows.

Marketplace Moderation

Prevent counterfeit listings from appearing on your marketplace.

Enforcement Support

Provide police, customs and trading standards with authentication tools.

Explore Enterprise Solutions

Our Testimonials

What our users are saying

Football fans, collectors, and sellers trust KitLegit to verify their gear with confidence. See what our users are saying about their experience with fast, AI-powered authentication and seamless transactions.

Tom_Stephenson1

★★★★★

App worked very well. Easy to use and user friendly with the helpful guide to assist if there any issues. Would highly recommend this authenticator!

Claret87

★★★★★

Always have trouble checking whether a kit is genuine or not so this app has helped heaps. Easy to use and navigate with lots of great features.

Robert

★★★★☆

Really cool app. The seller tools helped me sell some shirts by verifying they were authentic for the person buying them.

Rhen2025

★★★★★

Great app! Used it to check my own collection and to also check before purchasing second hand shirts online, thankfully it flagged a shirt I was considering as counterfeit before purchasing! Really easy to use, would recommend to anyone looking to authenticate football shirts!!

G. Roscoe

★★★★★

Absolutely awesome app!! I needed a tool like this to check the authenticity of some football kits I'd bought on ebay. I was worried that they may be fakes, but delighted when this app confirmed that they are authentic.

NJMCH

★★★★★

This app has really saved me £££. The UI is excellent and it is super easy to use, highly recommend for anyone who cares about authentic shirts. Looking forward to seeing what other products and releases come next!

Max-maximus

★★★★☆

Enjoyed this so far, it’s been a great tool for finding out if some of my buys have been the real deal or not. Solid app, solid tool for collectors like myself

MJ_TD58

★★★★☆

Used the app to verify a birthday present I bought as I wasn’t sure if it was real due to the price. This app helped me find out if it was real or fake and it turned out to be a bargain. Would recommend as it’s a great little tool!

CKate

★★★★★

I have 3 children who always want the latest kits and gear. I was sick of being ripped off with poor quality fakes, which never lasted. What a great idea this is.

Our Testimonials